The Associated Press / Associated Press – FARMINGTON, Iowa (AP) When your business is thriving, you can put more of your money toward buying advertising.
And if you’re trying to raise money for a project that you don’t yet have a budget for, the best way to do that is to hire a freelancer.
“The freelancers are the gold standard for marketing because they have the most bang for your buck,” said Matt Leinonen, founder of the nonprofit Campaign for a Better Tomorrow, Now.
The best way is to be as transparent about your budget as possible.
“If it’s not a large amount, go ahead and go hire a vendor,” Leinnen said.
He recommends hiring a consultant who can help with budgeting, as well as an ad agency to help you identify a good one.
“It really helps,” he said.
If you’re a startup or small business, Leininen says, the most important thing is to find a way to hire someone to handle your budget.
“You want someone that you can trust to do this for you,” he added.
He also recommends hiring someone with some experience, like a sales associate or marketing manager.
Leinonen said he’s also seen the benefits of working with a professional consultant, who can guide you through your budgeting process.
“The consultant can also set a schedule and give you some insight into your budget, and what you’re spending,” he explained.
“So they can make sure that you’re doing your job right.”
He also said that a freelance budgeting consultant can help you decide if it’s worth hiring someone.
“A lot of the freelancers will tell you, ‘No, I don’t have a client or I don.
So, I can’t give you a budget,'” he said, “but the good news is that there are a lot of freelance budgets out there, and a lot are very good.”
While Leinensen says he does his best to get the best work done, there’s no need to be complacent when it comes to budgeting.
“There’s always more that you could spend,” he noted.
The idea of freelancers is to help the most creative people in your industry, and Leinens said that this can help your business grow faster.
“You can have more traffic,” he suggested.
But as with any creative business, the freelancer has to know their budget.
“That’s where you should really start making your budget,” Leineens said.
“Don’t go down the path of just saying, ‘I have a million dollars to spend on advertising.'”
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