Engadgets – 3 minutes ago TikTak has just announced a big news story: a huge number of people who had paid for its AdWords ad service (the number is now more than 1.5 billion) are now switching to Tik-Tak.
The news comes courtesy of the blog post by TikTok founder and CEO and co-founder of Tik Tok’s marketing and analytics business, Anirban Jain, and CEO of Tivolent, Akshay Bhushan.
Jain and Bhushann were joined by an executive producer on the show, who told the hosts that the company has been “a bit of a lightning rod” for the ad industry.
The blog post details the company’s new advertising strategy and the news it has been quietly building up for the past several weeks.
“We’re excited to share the news that we are about to announce a big change to our advertising strategy, which we are calling ‘Tik-tak’,” Jain and Bishan wrote.
“For the past few months, we’ve been working on a new advertising platform that enables our advertisers to reach audiences of all ages.
We have been using the existing AdWords tools, but now we’re going to change the way we monetize them and give them a platform that’s unique to them.””
For many years, AdWords has been the tool of choice for advertisers, with an emphasis on targeting younger consumers.
The current AdWords algorithm has a tendency to favour younger and more mobile users, making it a very inefficient way to reach them.
In this new strategy, we will be adding new ways to reach our advertisers.
We will continue to work on new ways for them to reach their audiences, so you can expect more exciting things to come.”
TikTaks ads are available to users of Tixify, a popular mobile video platform, as well as to advertisers, but they are not available to anyone else.
Jain told the podcast hosts that Tik Taks ads were one of the most popular ways for people to pay for AdWords, and that it had become a “huge revenue stream for us”.
“We think Tik is the future of advertising,” Jains said.
“You can see it right now.
Every time you watch an ad, you are paying for Tik.
This has a huge impact on our business.
Our revenue has been growing every year, but last year it was just under $1bn.
We were very happy to see Tik become the number one advertiser of TicTac, and now we are able to reach a larger audience than ever before.”
Tichon is the new ad platform for mobile publishers that will allow advertisers to offer Tic-Tac and Tix-Tic ads to their audiences.
The platform is already available in several markets, and the company hopes to launch a larger one in the next few weeks.
Tichon ads will be “free” for users of the mobile app, and will be integrated with TixTac in a similar way to how they currently work.
The app will have a Tic and a Tix tab, and Tichons will be able to see and track all the ads they have made.
Tix will also be integrated into the TixTab app for those who want to show Tic ads directly to their audience.
The company is also launching Ticho ads, which will be a combination of Tictactics and Tik ads.
Titz-Titz will also start appearing on Tix tabs, but TitzTitz ads will only be available to those who pay for Titz ads.
Tik Tok is an online platform that lets publishers advertise on their own websites.
It is currently available in more than 150 countries, and has had more than 40 million unique monthly users in the past year.