In a new advertisement for fashion brand Tiffany, a pair of red and white sneakers are positioned at a billboard in a fashion district in Shanghai.
The billboard features Tiffany’s signature yellow “tiffin” design and includes the phrase “Shanghai” above a stylized silhouette of a stylised “Tiffany.”
In the ad, a young woman walks past the billboard and stops in front of the sneakers.
She asks the man who is behind the billboard, “Is this Tiffany?”
The man replies, “Yes, it is.
I bought it on Ebay, but it’s actually from a designer in Taiwan.
She’s selling them for 50 yuan (US$4.65) and they’re all original.”
The ad was first spotted by Shanghaiist on Tuesday.
The company told Shanghaiist that the sneakers are in good condition, and that it is “proud to be the first fashion brand to receive this endorsement from a local designer.”