Health Minister Scott Brison has announced a $2.1-million investment in advertising for Corona beers.
The move will help the company stay on top of trends and develop a more robust advertising campaign to promote its brands in an increasingly competitive market.
The government will also be launching a “brand campaign to ensure Canadians know about the benefits of Corona beers.”
The funding will support Corona Beer’s efforts to develop an advertising strategy that addresses the “big picture” of health and wellbeing.
The beer company has struggled in recent years with declining sales, but is making strides with its advertising strategy to promote Corona.
“We’re working hard to build a strong brand with strong health and wellness messages that are well-received across the country,” said John J. MacLaughlin, the minister of the economy and agriculture.
He noted the Corona brand is currently the second most popular beer brand in Canada.
The announcement comes a month after Health Minister Andrew Younger unveiled a $6.2-million campaign for beer.
That was aimed at improving people’s understanding of the benefits and risks of drinking Corona, which was also among the top-selling beers in Canada in 2016.
It was a major step for Corona, as it was also the first Canadian beer to sell more than two million bottles in a single year.