A Hawaiian star advertising agency that once made headlines for making headlines for hiring homeless people to perform for its clients is making money again.
The Honolulu Star Advertiser reported Monday that it has received $1.5 million in new advertising from its latest advertiser, a tech company.
The company is based in San Francisco.
It also has received new money from a local television station.
The star advertisers aren’t necessarily going to be stars themselves, but they can make a real impact, said Scott Williams, a Star advertiser who previously was the communications director for the Hawaii State Legislature.
He said the advertising will help the state raise money to fight a $8 billion state budget shortfall.
The Hawaii Tourism Authority says the star advertisers are raising awareness and raising awareness in the state’s tourism industry, which is in decline.
In 2015, Star reported that its Hawaiian advertising revenue had declined 7.4 percent compared with the previous year.