The Advertising Standards Authority (ASA) has ruled that a small business advert is not misleading if it states “We only offer you the best deals for our members, but we’re also here to help you get the most out of your business”.
The ruling was made by the ASA on the recommendation of the Advertising Standards Board.
The ruling comes as advertising firms and their advertisers are under increasing pressure from the Competition and Consumer Commission (CCCC) to make it easier for members to find out what’s going on with their advertising.
Advertising campaigns must disclose the number of views or clicks the advert has received and the amount spent on its placement on Facebook and other social media platforms.
The ASA also said that adverts that state “you have the option to unsubscribe” and/or “you can change your mind and stop seeing our ads” are not misleading.
While the decision does not prevent people from contacting the ASA if they think they have been misled, it does mean that the ASA must be given a reasonable amount of time to come up with a plan to address the problem.
It is the latest in a series of actions by the ASA to improve the way in which people can find out about what is going on in advertising.
Earlier this year, it imposed a maximum penalty of £2,000 per violation, while it also made a significant change to how it dealt with the online advertising market.
According to the ASA, the new rule means that it can take actions in the next two weeks to try and make the online ad market more transparent and free from deception.
Last week, the ASA also changed the way it operates its enforcement activities.
It now works out how many times a complaint is lodged with it and how many complaints it gets, so it can better respond to complaints.