Local advertising is about more than just buying advertising space.
The key to effective local advertising is having a strong message.
As an industry, we’re all on the same page.
The first step in creating a local advertising message is to get it right.
Asking a question, “What are you doing?” or “Where is your audience?” can give you the right answer.
Here are five ways to create local ads that are relevant to your target audience.
Get the right message.
First and foremost, the best local advertising can’t be boring.
It needs to convey something that is interesting and important to the consumer.
Here’s what you can do to create your message: Write the headline that will be your headline for your ad.
Make sure to include an excerpt of your ad as the first line.
If your ad contains the word “advertise”, make sure to add the headline “We’ve got a new product to share.”
Make sure you add the title, image and the text below the headline.
For example, “How do we make a real-life experience more like the one you imagine?”
Here are some examples of headlines: “Make a difference”