The rules of the ad game are changing.
Public service ads (PSA) have been a way to connect citizens with government services, as they help them understand what’s happening in their communities and how they can help.
But there are rules to be aware of when you’re using public service advertising.
The basics: Public service advertisements must be for informational purposes.
They must not be partisan, and they must not violate any federal, state, local, or foreign laws.
The Federal Trade Commission (FTC) has a great guide on how to write an ad that meets the FTC’s guidelines.
If your ad contains a disclaimer or a statement about the ad’s content, it should also be labeled “FTC disclaimer” or “FCC disclaimer” in the ad copy.