The world’s most popular social media site wants to become a more responsible player in the advertising space.
With new rules and regulations expected to be put in place in the coming months, the platform is trying to figure out what is right for its users.
While Facebook has faced criticism in recent years for pushing its users to consume ads that they have no control over, Twitter is trying a different approach with its ad guidelines.
It is the first major tech platform to openly address the advertising issue in a big way.
Twitter said it would review all its ads to make sure they are fair and consistent with its policies and that they are appropriate to the context in which they are served.
It said it will also use the new guidelines to make changes to its business model, its social content and user data practices and its ad campaigns.
While the platform has struggled to respond to a surge in the use of its ads on its social network, it is still a strong contender for advertisers.
Last year, Twitter said it spent $1.2bn on advertising and other marketing.
It was the second largest advertiser on its platform, behind Google, with nearly $1bn spent.