Donald Trump’s relentless attack on the media has left advertisers scrambling to make sure they can keep advertising dollars flowing in a crucial midterm election year.
The ad blitz launched by Trump and his allies has caused advertisers to rethink how they’re spending their dollars and the advertising dollars they have left, and has left some advertisers scrambling for an answer on how to stay ahead of the onslaught.
Trump has launched his ad blitz against advertisers in an effort to stop them from supporting Democratic candidates.
The president is targeting major networks like CBS, ABC, NBC, Fox and CNN, among others.
Trump, who took to Twitter Tuesday to slam CNN, is also targeting smaller media outlets that run news content and have political commentary.
He has been targeting companies that publish political commentary on their websites, including The New York Times, The Wall Street Journal, The Washington Post and USA Today, according to multiple reports.
The media industry has been struggling with the fallout from Trump’s attacks, with several major companies saying they are struggling to stay afloat as the president’s attacks mount.
A recent Wall Street report found that nearly a quarter of advertisers had dropped the Trump-funded TV ad buys they’ve been making for months.
A recent report from the Media Research Center found that Trump’s ads have cost companies between $1.3 billion and $2.4 billion since he took office.
While some advertisers are still taking the hit, others are scrambling to find a way to stay in business.
Many advertisers are worried about the backlash and the potential impact that Trump may face if he loses the election, according the Associated Press.
Some are starting to consider other ways to stay relevant.
A few big advertisers, including Verizon, are already pulling back their advertising on Fox News, CNN and MSNBC.
That includes advertising that had been run on Fox’s coverage of the fatal shooting of former Rep. Gabrielle Giffords, a Democrat who was shot in the head by a gunman in 2015.
The AP also found that Fox News aired a special “Fox & News” segment in late August that was criticized by some viewers for its political bias.
A Fox News spokesperson did not immediately respond to a request for comment on Wednesday.