The Food and Drug Administration (FDA) has announced a new set of guidelines for online ads for food and beverage, which will make it easier for consumers to find the food advertised in online ads.
The guidelines were released as part of an effort to encourage consumers to check for food advertising on their devices, according to the FDA.
Food and beverage advertising will be available in a new section of the Food Advertising Rules, which are designed to make it easy for consumers and advertisers to compare food advertising content and information.
Under the guidelines, food advertising must be clearly identified as food and the product must be specifically mentioned in the advertisement.
The information should include:The FDA also added guidelines for food advertisements for vitamins, herbal supplements, vitamins and minerals, as well as supplements containing dietary fats, fats derived from fish, and vegetable oils.
The Food Advertising Standards Board (FASB) is responsible for regulating food advertising.
The new guidelines will be effective for food ads from the middle of next year.
The FDA previously said that food advertising for supplements, dairy products, and milk could be prohibited by the Food and Drugs Administration (federal agency), if they are promoted with deceptive or misleading information.
A number of recent incidents have highlighted the need for better safety and quality standards for food advertisers, with several cases of food safety incidents and deaths linked to food advertising practices.
Last year, food ad giant Mars announced that it was shutting down its advertising services in Ireland, as a result of safety concerns about the advertising practices used in the Irish market.
Last November, the UK Food Standards Agency (FSA) said it would be suspending all advertising in England, Wales, and Northern Ireland, after the company was found to be using a number of questionable tactics to advertise in the UK.