If you’ve ever wondered why the adage “you get what you pay for” is so important, it’s because it applies here.
The adidas brand is synonymous with sneaker design and its Originals line of sneakers has sold millions of pairs of shoes.
But in a year that’s seen a slew of high-profile sneaker releases, such as the “Nike Zoom” sneaker, Adidas has also released some more under-the-radar products that are meant to give the company a boost.
“The idea of this new adidas shoe is to create a shoe that is not just for people who want to show off, but to show the world what it means to be an artist,” said Adrian Wojnarowski, the executive editor at adidas.
“The adidas logo is everywhere.”
The new “Originals” sneakers have been designed to offer a modern interpretation of the iconic adidas signature, with a subtle, minimalist design.
The shoe’s design will also include the “Origins” slogan in the heel, a design that adidas says will be used to celebrate the company’s 40th anniversary.
Wojntowski said that the shoe will be available in a variety of colorways, including black, brown, orange, red, green, blue and white.
“The shoes are not just designed to be sneakers.
They’re designed to show us the way forward, how we can achieve something more than just sneakers,” he said.
“They’re a modern way to celebrate a brand that’s become so big.
The Originals sneaker will not only show that adi-skins can be a viable business model, but also a way to show what an adidas sneakers can be.”
The adiSkins brand is one of a number of adidas products that were released during the year that saw the release of the NMD, and the adiBags, which were released in July.
Wajnnarowski said the adizones shoes were a way for adidas to give a sense of the brand’s history to young people and show that the brand can still provide quality products.
“These are the shoes we’ve been using since 1994,” he added.
“We’ve always wanted to be the one to show this to our younger audience.”
While adidas has been expanding into the outdoor footwear market, the company also continues to expand into the casual footwear market.
The company launched a line of low-top running shoes in 2014, and in 2015 released a range of men’s shoes.
The latest adidas line of shoes was launched last year, with the adisas adidas Signature series.